Home | News | Press Releases | CamerEye raises $1.1M to Create Safer Pools and Smarter Backyards with AI

SAN DIEGO, CA — January 31, 2022 — CamerEye(™), a San Diego company that is reinventing swimming pool and backyard safety with the first Artificial Intelligence (AI) Smart Fence and safety ecosystem, has just closed the last tranche of its seed-round funding series for a total of $1.1 million. CamerEye’s system is uniquely designed to detect humans and provide faster distress and near-drowning detection to help save lives. 

Major investors in this seed round include members from San Diego Sports Innovators (SDSI), several venture capitalists, and a multitude of angel investors.

Founder and CEO Sai Reddy, who was a competitive swimmer, holds a Ph.D. in AI and Data Sciences and was part of the founding team at PXiSE Energy Solutions, a subsidiary of Sempra Energy, which was recently acquired by Yokogawa Corporation, decided to use his knowledge and experience in building AI technology to address one of the biggest problems – water safety.  Reddy and team developed and trained the CamerEye ecosystem for two years pre-launch with more than 30+ beta installations.

CamerEye launched in March 2021 focused on swimming pool safety using advanced AI technology with enthusiastic support of investors, pool safety experts and the pool builder and service industry who saw the need for such technology.

CamerEye’s unique AI safety system provides very early-stage detection by creating a virtual smart perimeter around a pool via an AI overhead camera system that can detect the difference between a human and an animal and other moving objects, and detect early water distress behavior, reducing the false alarms experienced from monitoring camera systems.

“We understand the problem of pool safety and the notion of distress and near drowning using lifeguarding principles, which can help us make pools safer in a much more informed way,” says Reddy. “We strongly believe that CamerEye will help boost peace of mind and safety for millions of pool owners across the nation.”

The company is focusing its future on backyard safety and analytics. CamerEye has three patents pending that leverage AI models to constantly improve with time. Four additional AI analytics capabilities will follow in 2022, enhancing the value of CamerEye to existing and additional customer groups.

“CamerEye’s AI-based camera system changes the game for homeowners with pools and spas by providing a never-before level of smart security and analysis of operating systems ensuring water and backyard safety,” said John Sarkisian, investor and advisor for CamerEye, industry chairman for San Diego Sport Innovators and managing director for Charles Towne Holdings, LLC, a capital markets and financial advisory firm.

CamerEye company members are also actively involved with industry standards groups including ASTM International, US National Water Safety Action Plan and National Drowning Prevention Association (NDPA), providing a voice and expertise on advanced technology for water safety. CamerEye is a PHTA member, Carecraft member as well as part of multiple buying groups.

Learn more about CamerEye at https://www.camereye.ai or by calling (800) 906-2810 or emailing info@camereye.ai.

CamerEye’s mission is to make the world a safer place and help save lives by reinventing swimming pool and backyard safety using sophisticated, advanced technology and artificial intelligence detection solutions that provide peace of mind and help to reduce risk. The company exists to continually reinvent and refine safety using technology and artificial intelligence and take safety to a deeper level.

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Marianne Trusty is a Press Correspondent for the pool & spa industry. A published author and social media influencer reaching over 20 million people around the world each day. Contact Marianne about publishing op-editorials, breaking pool news and press releases at mtrusty@poolmagazine.com.

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 Business Management Platform Supports Contractors

GRAND RAPIDS, Mich., July 27, 2022 – Deckorators®, a leading brand of UFP Industries, Inc. (Nasdaq: UFPI), has partnered with JobTread Software to provide their contractor program best-in-class business management support. This partnership demonstrates Deckorators’ continued commitment to supporting and growing its team of Certified Pros.

With JobTread, Certified Pros will gain seamless access to Deckorators’ full product catalog along with pre-configured best practices, templates, and industry-leading project management tools designed for, and by, deck builders.

Deckorators selected key brand ambassadors to collaborate with JobTread to optimize the management of a deck building business. These insights make the platform uniquely tailored to the outdoor living and deck building markets which rely heavily on economic forecasting and agile responsiveness for success.

“Our goal is to develop a world-class program to help our Deckorators Certified Pros grow their business,” said Nick Larr, Deckorators National Contractor Development Manager. “Job Tread’s product is an end-to-end business management software complete with estimating, job costing, invoicing, scheduling, and a CRM that fits perfectly with our goals for the contractor program.”

Supported by a culture of partnership and family, Deckorators has a growing roster of Certified Pros across the U.S. and Canada. The program features detailed training, workshops, lead generation, marketing collaboration, and Certified Pro Spotlights that live on the Deckorators website.

 Deckorators Certified Pros can:

Deckorators Certified Pros receive a discount on their JobTread subscription[DG1] . For more information on the Deckorators Certified Pro contractor program, visit pro.deckorators.com and follow Deckorators on Pinterest, Facebook and Instagram. Contractors can sign up to become a Certified Pro at www.deckorators.com/certified.

Deckorators, the first name in decking, railing and accessories is a brand of UFP Retail Solutions, LLC, a UFP Industries company. Deckorators originated the low-maintenance aluminum balusters category with the Classic Series and has since led the industry with many new and innovative decking and railing products. Its approach to developing exciting and distinctive products allows both DIYers and builders to bring the personal creativity of interior design to outdoor living. 

To learn more about Deckorators decking and railing accessories, visit www.deckorators.com or call 800-556-8449. 

Follow Deckorators on Instagram: @Deckorators 

LinkedIn: www.linkedin.com/company/deckoratorscompany 

Facebook: www.facebook.com/Deckorators 

YouTube: www.youtube.com/DeckoratorsProducts 

Pinterest: www.pinterest.com/deckorators 

UFP INDUSTRIES, INC. (NASDAQ: UFPI) 

UFP Industries, Inc., formerly Universal Forest Products, is a holding company whose operating subsidiaries – UFP Industrial, UFP Construction and UFP Retail Solutions – manufacture, distribute and sell a wide variety of wood- and alternative material-based building and industrial products worldwide. Founded in 1955, the company is headquartered in Grand Rapids, Mich., with affiliates throughout North America, Europe, Asia and Australia. For more about UFP Industries, go to www.ufpi.com. 

JobTread provides end-to-end construction management software to help jobs based businesses more efficiently manage all of their processes, from pre-construction through to project completion. The platform offers a central location to manage jobs, teams, schedules, documents, photos, finances, customers, vendors, sub-contractors, and more all in one place. Its budget-first approach creates financial transparency at every stage of a project, mitigating risk and ensuring the project stays on time and on budget. Get organized, complete your projects on time, and increase your profits with JobTread.

To learn more about JobTread, visit www.JobTread.com or call 972-388-1001.

Facebook: www.facebook.com/JobTread 

Instagram: www.instagram.com/jobtread 

YouTube: www.youtube.com/jobtread 

LinkedIn: www.linkedin.com/company/28920856 

Leland, NC. Bradford Products, a stainless steel pool and spa manufacturer, celebrates 40 years. A leader in the design and fabrication of luxury aquatic stainless steel products, Bradford specializes in the fabrication of stainless steel swimming pools, spas, water features and other custom vessels for both the residential and commercial markets. Their fully welded, world class vessels are featured in homes and commercial facilities across the U.S. and internationally. With over 170 employees and more than 200,000 sq ft of manufacturing space, Bradford has completed more than 10,000 installations worldwide.

Mike Brodeur, President of the company remembers “Bradford started out as an idea from my father, Dale Brodeur, Sr. In the late 70’s he visited a hotel in California that had a wine barrel hot tub and he loved it.” He went back home to Connecticut and attempted to purchase one, but there was nothing similar on the market, so he decided to build one himself. At the time, he owned a metal fabrication company. He sat down with an engineer and designed a stainless-steel tub that he then built in his backyard. “At the time my folks loved to entertain, and they often had many people at the house. Their friends all loved it and asked how they could get one.” Brodeur says. The idea he put into fruition quickly became a lightbulb moment. Dale Sr. made some spas for friends, and it started to gain momentum through word of mouth. “At that point my father knew he had a good idea and so he started Bradford Products.”

It has been 40 years since the first Bradford spa was built. Since then, the family-owned company has evolved into a major leader in the aquatics industry and are continuously adding to their expansive product line. Bradford’s fully welded, self-supported, prefabricated vessels are the ideal solution for rooftop or elevated aquatics. The leakproof nature of stainless steel combined with the impressive strength-to-weight ratio of Bradford’s vessels make them the safest choice for high-risk environments where pool failure would be detrimental. 

Bradford has a major presence in the commercial aquatics industry with significant projects in Las Vegas, New York, Miami and abroad. Their exponential growth and success in the commercial aquatic industry has also been echoed in the residential market. The MPool, released in late 2021, is Bradford’s first fully welded stainless steel pool designed specifically for in-ground, residential use. Available in five lengths, and two edge styles, the pool features full-width entry stairs and a choice of a full-width sun shelf, bench seat or open end for the opposing side. The Bradford Signature Series Spa collection was also designed with residential clients in mind. Equipped to be installed in ground, partially recessed or on grade, the spas provide flexibility for homeowners to incorporate it into their unique landscape.

Bradford’s presence in the industry is constantly expanding, with new projects around the world and new products launching in various sectors. Their two fabrication facilities total over 200,000sqft in Wilmington, NC and neighboring Leland, NC. They have the capacity to prefabricate multiple, large-scale projects while their highly mobile workforce is simultaneously able to complete onsite installations across the United States and abroad.

About Bradford Since 1982, Bradford has been the leader in the design and fabrication of luxury aquatic stainless steel products. Specializing in swimming pools, spas, water features and other custom vessels for both the residential and commercial markets. From concept to creation, Bradford’s highly skilled work force has designed and completed projects on a global scale. The fully welded world class vessels are featured in homes and commercial facilities across the U.S. and internationally. With decades of experience in conceptual design, engineering, manufacturing, and installation, Bradford Is at the forefront of innovation in the field of stainless-steel aquatic design.

Sacramento – Let’s Pool Together, an initiative from the California Pool and Spa Association (CPSA) and the Pool and Hot Tub Alliance (PHTA), and Save Our Water, a statewide water conservation campaign created by the California Department of Water Resources (DWR), have partnered to promote water smart tips for California pool and spa owners.

“Many people don’t realize that pools and hot tubs use less water than lawns in the warm months,” said Sabeena Hickman, president and CEO of PHTA. “A few simple, practical changes help pool and hot tub owners save water while continuing to enjoy their backyard retreats.”

January, February and March 2022 marked the driest first three months of the year on record in California. With much of the state dealing with severe drought conditions – and circumstances looking grim as we enter our hot, dry season – now is the time to make active changes to save water, starting in our homes and yards.

Let’s Pool Together and Save Our Water are encouraging California pool and hot tub owners to make simple water-saving changes amidst the severe drought. Let’s Pool Together has also created a series of informative PSAs to help spread the word on these simple tips:

“Save Our Water and Let’s Pool Together provide helpful resources to Californian pool and spa owners looking for tips to conserve water this summer,” said Ryan Bailey, Water Use Efficiency Branch Manager with the California Department of Water Resources. “For many Californians, most water waste happens in our yards, making it important that we take steps to conserve in our pools and hot tubs as well, like preventing evaporation, checking for leaks and preventing unnecessary water use and spillage.”

For more information on how Californians can take action today to save water, visit SaveOurWater.com.

About the Pool & Hot Tub Alliance

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit www.phta.org.

About the California Pool and Spa Association

The California Pool and Spa Association™ (CPSA) has been representing the pool and spa industry for over 40 years by advocating on behalf of their interests before the California Legislature and state and local regulatory agencies. CPSA works with all segments of the California pool and spa industry and partners with other associations to be the central source of information for the industry. CPSA also promotes the highest standards of professional conduct in pool construction, service, and repair and seeks to promote the products and services of its members. For more information, visit www.thecpsa.org.

Save Our Water is California’s statewide water conservation program. Started in 2009 by the California Department of Water Resources, Save Our Water’s goal is to make water conservation a daily habit among Californians. The program reaches millions of Californians each year through partnerships with local water agencies and other community-based organizations, social marketing efforts, paid and earned media and event sponsorships. Please visit SaveOurWater.com and follow @saveourwater on Twitter and @SaveOurWaterCA on Facebook.

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